The authors of the awarded project - Daniele Pelliciardi (Rio Saliceto, Italy), Barbara Paulsen Gysin (Hemmiken, Switzerland), Cristina Elia (Lugano, Switzerland), Christoph Brunner (Zurich, Switzerland), Vivienne Rassaerts (Basel, Switzerland) and Janie Huus Tange (Copenhagen, Denmark) - together with USI President Piero Martinoli, Urs Rellstab (CEO of Burson-Marsteller Switzerland) and MScom Academic Director Francesco Lurati.